Why advertise with Allo' Expat

Online advertising vs. print advertising

Websites and magazines have different ways, and prices, of reaching the expatriate niche market. Print advertising uses more of a pull marketing strategy because the reader receives the information. On the other hand, online advertising is less pull and more push as the user can choose to be more proactive when encountering advertising messages by simply clicking-through.

Is online advertising better?

Both can enable you to reach your market & help you develop your business. While it is interesting to compare and contrast the cost differences, it is more important to build a rich marketing mix that works online and offline. Though, when all is said and done, allocating your advertising budget comes down to which medium is most cost-effective to reach your target. More often than not, you will find online advertising to be more cost-effective, mainly due to less expensive production costs.

Why Allo' Expat?

Expatriates browsing Allo' Expat use the Internet in making decisions specifically because it gives them the opportunity to preview information, goods and places that interest them. As our website is free and accessible to any visitor around the world, our exposure is much bigger than any magazine. Whereas magazines are only available at certain places and times, our website is accessible worldwide 24 hours per day.

Hence, web marketing via www.alloexpat.com has proven to be both efficient and cost-effective compared to any expatriate magazine: